RT Journal Article T1 Balloons and bavoons versus spikes and shikes: ERPs reveal shared neural processes for shape–sound-meaning congruence in words, and shape–sound congruence in pseudowords A1 Sučević, Jelena A1 Savić, Andrej A1 Popović, Mirjana A1 Styles, Suzy A1 Ković, Vanja AB There is something about the sound of a pseudoword like takete that goes better with a spiky, than a curvy shape (Köhler, 1929:1947). Yet despite decades of research into sound symbolism, the role of this effect on real words in the lexicons of natural languages remains controversial. We report one behavioural and one ERP study investigating whether sound symbolism is active during normal language processing for real words in a speaker’s native language, in the same way as for novel word forms. The results indicate that sound-symbolic congruence has a number of influences on natural language processing: Written forms presented in a congruent visual context generate more errors during lexical access, as well as a chain of differences in the ERP. These effects have a very early onset (40–80 ms, 100–160 ms, 280–320 ms) and are later overshadowed by familiar types of semantic processing, indicating that sound symbolism represents an early sensory-co-activation effect. PB Elsevier SN 0093-934X YR 2015 FD 2015 LK http://hdl.handle.net/11556/158 UL http://hdl.handle.net/11556/158 LA eng NO Brain and language, Vol. 145-146, pp.11-22. NO This research was partially supported by the Ministry of Education, Science and Technological Development, Republic of Serbia, Belgrade, Project No. 175016. DS TECNALIA Publications RD 3 jul 2024