TY - CONF AU - Flores, Myrna AU - Cabello, Alan AU - Torredemer, Laura AU - Agrawal, Madhur AU - Keast, John AU - Terzi, Sergio AU - Sopelana, Amaia PY - 2011 SN - 9783943024050 UR - https://hdl.handle.net/11556/1855 AB - The benefits of Lean Thinking have been applied and proven in manufacturing. However the potential of its application in New Product Development (NPD) has not been fully attained. Due to their iterative and evolving functions, NPD processes are... LA - eng TI - Do enterprises implement a process architecture towards Lean in product development? A comparative study among large and small firms TY - conference output ER -