Design and implementation of an extended corporate crm database system with big data analytical functionalities

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dc.contributor.authorTorre-Bastida, Ana I.
dc.contributor.authorVillar-Rodriguez, Esther
dc.contributor.authorGil-Lopez, Sergio
dc.contributor.authorDel Ser, Javier
dc.contributor.institutionHPA
dc.contributor.institutionQuantum
dc.contributor.institutionIA
dc.date.issued2015-07-25
dc.descriptionPublisher Copyright: © J.UCS
dc.description.abstractThe amount of open information available on-line from heterogeneous sources and domains is growing at an extremely fast pace, and constitutes an important knowledge base for the consideration of industries and companies. In this context, two relevant data providers can be highlighted: the “Linked Open Data” (LOD) and “Social Media” (SM) paradigms. The fusion of these data sources – structured the former, and raw data the latter –, along with the information contained in structured corporate databases within the organizations themselves, may unveil significant business opportunities and competitive advantage to those who are able to understand and leverage their value. In this paper, we present two complementary use cases, illustrating the potential of using the open data in the business domain. The first represents the creation of an existing and potential customer knowledge base, exploiting social and linked open data based on which any given organization might infer valuable information as a support for decision making. The second focuses on the classification of organizations and enterprises aiming at detecting potential competitors and/or allies via the analysis of the conceptual similarity between their participated projects. To this end, a solution based on the synergy of Big Data and semantic technologies will be designed and developed. The first will be used to implement the tasks of collection, data fusion and classification supported by natural language processing (NLP) techniques, whereas the latter will deal with semantic aggregation, persistence, reasoning and information retrieval, as well as with the triggering of alerts based on the semantized information.en
dc.description.statusPeer reviewed
dc.format.extent20
dc.identifier.citationTorre-Bastida , A I , Villar-Rodriguez , E , Gil-Lopez , S & Del Ser , J 2015 , ' Design and implementation of an extended corporate crm database system with big data analytical functionalities ' , Journal of Universal Computer Science , vol. 21 , no. 6 , pp. 757-776 .
dc.identifier.issn0948-695X
dc.identifier.otherresearchoutputwizard: 11556/245
dc.identifier.urlhttp://www.scopus.com/inward/record.url?scp=84937850041&partnerID=8YFLogxK
dc.language.isoeng
dc.relation.ispartofJournal of Universal Computer Science
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.subject.keywordsBig data
dc.subject.keywordsBusiness intelligence
dc.subject.keywordsInformation fusion
dc.subject.keywordsInformation modeling
dc.subject.keywordsLinked open data
dc.subject.keywordsOntology management
dc.subject.keywordsSocial media
dc.subject.keywordsTheoretical Computer Science
dc.subject.keywordsGeneral Computer Science
dc.titleDesign and implementation of an extended corporate crm database system with big data analytical functionalitiesen
dc.typejournal article
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