TY - Journal Article AU - Tabarés-Gutiérrez, Raúl TI - La Belleza del Código: Influencia de la Web 2.0, los medios sociales y los contenidos multimedia en el desarrollo de HTML5 PY - 2015 PB - Universidad de Salamanca AB - The last version of hypertext´s standard that drives the Web (HTML5) has been developed from 2004 to 2014. During this time, it has experienced a great number of technological trajectories and social interactions among the different groups of stake holders interested in its development. With the standard getting official by the W3C , the period of uncertainty around the future of the Web comes to an end. But at the same time, it opens up doors to a change of great dimension concerning its own conception of the hypertext´s standard and its functions. In the current research we expound on the technological development of HTML standard till its last version (known as HTML5). Simultaneously, we try to explain the many crossroads that bind technology and society in the light of several social construction of technology theories. We claim that HTML5 development is a response from different stake holders to the proliferation of propietary software that takes place during the Web 2.0 period. Furthermore, we argue that the HTML5 development process is a phenomenon that combines Social Innovation, Social Diffusion and Social Appropiation. This technology looks for social ends through social means involving a social reorganization among the different concerned players. During this thesis and in order to hold those statements, it has been carried out a historical and philosophical analysis of the evolution of hypertext´s standards from the origins of the Web to the rising of HTML5. The aforementioned analysis has been checked with a fieldwork that is based on 17 semi-structured interviews with 21 HTML5 experts involved. These lead users represents at the same time different stake holders of Web´s value chain. UR - http://hdl.handle.net/11556/190 ER -