Design and Implementation of an Extended Corporate CRM Database System with Big Data Analytical Functionalities
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Linked Open Data
The amount of open information available on-line from heterogeneous sources and domains is growing at an extremely fast pace, and constitutes an important knowledge base for the consideration of industries and companies. In this context, two relevant data providers can be highlighted: the "Linked Open Data" (LOD) and "Social Media" (SM) paradigms. The fusion of these data sources - structured the former, and raw data the latter -, along with the information contained in structured corporate databases within the organizations themselves, may unveil significant business opportunities and competitive advantage to those who are able to understand and leverage their value. In this paper, we present two complementary use cases, illustrating the potential of using the open data in the business domain. The first represents the creation of an existing and potential customer knowledge base, exploiting social and linked open data based on which any given organization might infer valuable information ...